Berry blast aims to promote healthy eating amongst kids
by providing a fun enjoyable experience for children as they play with their
favourite superheroes
It’s a perfect addition for the lunch box as the yogurt pack
provides children with a healthy nutritional low gi snack which will help them
stay focused throughout the day, especially in class. It is unique to the
market as it comes with an over cap that is fitted onto the guala pack.
Current guala packs on the market have small lids and are
hard to open especially when it’s still sealed with the tamper proof ring; this
makes it difficult for children to have guala packs during school as it is too
fidgety to open especially when dexterity in children’s hands are still
growing. The Berry Blasts overcap allows for a larger surface area for the
children’s hands to grip onto and gain leverage to open the lid which helps
them gain confidence and self-reliance.
Once the Yogurt has been finished the overcap has an
after use. It can be removed from the pack to be kept as a collectable. There
are many different characters to engage the children both boys and girls to
create a collection of their own to be collected, put on top of pencils and
traded amongst friends.
This is a great idea. The lids on this type of packaging are very hard to open and many children would struggle. I love how the cap is kept as a collectable item.
ReplyDeleteIt would be great if you could restyle the packaging to be an outline of the shape of action hero. Very nice. Well done.
Some of the best renderings and product graphics that i have seen today. Products with a life post-consumer use will always attract interest, especially in the FMCG industry/market. The in situation images which you have included are of similar quality.
ReplyDeleteHowever i think you could have done more to change the overall silhouette of the package as they already exist in the current market.
I think kids will love your product, kids love their super heros and collecting them wich will definately increase the sales for the company.
ReplyDeleteI can see this packaging design ready to be on the supermarket shelf. It is creating higher value with adding something small that kids liek. One thing i would suggest will be making the posters connect with the target market by using colours or fonts to make it more exciting, but overall I think you did a great job!
This looks very nice, and I think adding superhero heads for the cap is a good idea as it's an easy sell for kids.
ReplyDeleteMy suggestion is, rather than using a round cap which looks like it's slippery when twisted, you can add an extra part to it to make it easier for kids to twist open the cap. Overall, Good job!
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ReplyDeleteCute product. its very fun and simple, i think a lot of boys would enjoy this product because of the super heroes, its very useful how you've made it for a pencil lid as well.
ReplyDeleteHowever it made be diffucult of kids to take off, does it have a grip? smaller figners require more help to open small things.Maybe if the lid was slightly larger or if the cartoon characters were actually moulded into those shapes to give it texture? therefore providing grips.
I think the concept of memorabilia is great, where it extends the enjoyment and benefit of a part of the product instead of complete disposal (common). I think this not only adds fun to the product but also keeping the product and the child's experience with it for an extended time while they have it on their stationary.
ReplyDeleteHowever i think there might be various guesses at first sight what the contents are, where a variety of products are packaged similarly, the fun cartoon caps and graphics could possibly be more tided together and make the contents more identifiable.
otherwise awesome!
I quite like how you used cartoon characters and the collectable as the selling point in this design, as cartoon characters will certainly catches the target market's eyes and making it something collectable will for sure motivate them to buy it just to collect the whole set. Making it not just useable for the cap but also for pencils will allow the target market to be able to see it often and therefore will also remind them and motivate them to get new ones to collect.
ReplyDeleteReally like the whole idea of this design~ Great work!
I really like the characters of this design and how it's a collectable item. I think kids would rush to supermarkets to collect every character available. Great job on your posters and renderings as well. The posters already look like advertising material. The cap does look a bit slippery and might be hard for children to open, so maybe you could incorporate a small grip on the cap.
ReplyDeletei really like how the fact that you can take the lid off as a memorabilia in your product. the would be extremely fun for the kids to take to school and trade with friends and just having fun with them in general
ReplyDelete